Terms of Service
Last Updated: June 2, 2025
1. Acceptance of Terms
Welcome to Alura. By accessing or using our website, mobile application, or any of our services, you agree to be bound by these Terms of Service and all applicable laws and regulations. If you do not agree with any of these terms, you are prohibited from using or accessing this site.
2. Description of Service
Alura provides a platform for users to discover, explore, and purchase beauty products, receive personalized recommendations, and track their beauty journey. We offer AI-powered product matching, shade recommendations, virtual try-on technology, and other beauty-related services.
3. User Accounts
To access certain features of our service, you may be required to create an account. You are responsible for maintaining the confidentiality of your account information and for all activities that occur under your account. You agree to:
- Provide accurate and complete information when creating your account
- Update your information to keep it accurate and current
- Notify us immediately of any unauthorized use of your account
- Take responsibility for all activities that occur under your account
4. User Content
Our service may allow you to post, link, store, share and otherwise make available certain information, text, graphics, videos, or other material. You retain any rights you may have in such content. When you upload content, you grant Alura a worldwide, non-exclusive, royalty-free license to use, reproduce, adapt, publish, translate, and distribute your content in any existing or future media.
5. Purchases and Payments
When making a purchase through our platform, you agree to provide accurate and complete information about yourself and your payment method. We reserve the right to refuse or cancel your order if fraud or an unauthorized transaction is suspected.
6. Product Information
We strive to provide accurate product information, including descriptions, images, and specifications. However, we do not warrant that product descriptions or other content is accurate, complete, reliable, current, or error-free. The actual colors, appearances, or effects of products may vary from their depiction on our platform.
7. Intellectual Property
The Alura service and its original content, features, and functionality are and will remain the exclusive property of Alura and its licensors. Our trademarks and trade dress may not be used in connection with any product or service without the prior written consent of Alura.
8. Disclaimer of Warranties
Our service is provided “as is” and “as available” without any warranties of any kind, either express or implied. We do not guarantee that our service will be uninterrupted, timely, secure, or error-free.
9. Limitation of Liability
Alura shall not be liable for any indirect, incidental, special, consequential, or punitive damages resulting from your use of or inability to use the service.
10. Changes to Terms
We reserve the right to modify these terms at any time. We will provide notice of significant changes by updating the date at the top of these terms and/or by notifying you via email or other means. Your continued use of our service after such modifications will constitute your acknowledgment of the modified terms.
11. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the jurisdiction in which Alura operates, without regard to its conflict of law provisions.
12. Contact Us
If you have any questions about these Terms, please contact us at alura@alura.co.