Beauty begins with
you
Makeup shopping should be about you, not the products. Alura is here to fix that.
⬇️ Get exclusive access today! ⬇️
Face Analysis
Get expert-level insights into your face to understand your features best.
Shade Matching
Every product is already shade matched to your skin - no guesswork.
Tap to switch
Alura AI
No more generic searches. Alura understands your features and finds products made to fit you.